Des Moines Roller Derby
Since Des Moines Roller Derby was founded in 2019, I’ve served as the team’s Secretary, Events Director and Marketing Director. Across those roles, I’ve designed merch (including the team’s beloved Cornbaby mascot), managed social media, and developed internal communication guidelines to encourage the growth of our team.
Marketing Materials
My hand-lettered, DIY-style recruitment push on Instagram and Facebook led to more than 25 new skaters joining us at practice or bootcamp.
Informational Design: New Skater Progression
Now that the league has new members, how do we track their progress? How can we ensure skaters are ready for full-contact play? This one-page “passport” lays out the whole process for new skaters and their coaches. The same information is displayed on the skater progression poster.
Whimsical Derby Merch
From infinite iterations of the Cornbaby to event-specific merchandise, I’ve led merch creation for DMRD since 2020.
